550 people from Germany, Switzerland, The Netherlands, Belgium and even Korea gathered in Antwerp to celebrate the launch of the ‘all new KORANDO by SsangYong’!
It’s all about perception and image! Bob made the dealers and the sales force aware of the fact that they all are responsible for the image SsangYong wants to get across : ‘quality, pride and winning spirit for the brand’!!
“In his amazing speech Bob juggled in different languages, even in Korean. We – the local heroes in our countries – we all feel united!”
Perfect organisation by Patrick Vermaerke – Bevas, a heart for events : www.bevas.be